TEAMSPORT

TeamSport is Europe’s number one operator of indoor go-kart tracks. Having driven a 270 per cent hike in profits in one year alone, 33 year old director Dom Gaynor then masterminded a £9 million management buyout and became MD. With a 40 per cent rise in visitors in three years and plans to expand across the UK, The View was tasked with increasing awareness and believability of its success and MBO.

Implementation & results

In a fragmented industry, TeamSport’s venues are a beacon of hi-tech, high-style fun – with impeccable service standards. Customer and employee satisfaction have excellent scores and training is conducted at all levels. The View ensured this was reflected in a strong and successful media relations campaign across national broadsheets, tabloids, radio and online media. This included: an exclusive with The Sunday Times business section, features on Dom in The Independent and Huffington Post and a substantial piece about the MBO in The Daily Telegraph. A follow-up article about youth employment opportunities at TeamSport was timed to coincide with National Apprenticeship Week and was splashed across The Sun.

To maintain ubiquity, The View sold in the story of a testosterone-driven grand prix it had organised previously for no less than 130 financial institutions, to City AM’s gossip column, The Capitalist. A local media blast supported TeamSport’s tracks throughout the country. Families were invited to race and review them – achieving four-page and double-page spreads in regional daily press, among others. The breakfast team from XFM battled it out on the Tower Bridge track after the show one morning to make even more noise, with much after-event banter and social media.

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