The View devised an extravaganza for BERKELEY GROUP, to launch its charitable foundation in front of 700 stakeholders.

Implementation & results: We identified Horse Guards Parade as the perfect venue: the first time it had been used by a commercial organisation.

We engaged Boris Johnson as after-dinner speaker and Jools Holland’s 21-piece orchestra. We devised and ran a charity auction, also securing lots which helped raise over £300,000. We even helped secure a private musical ride from the Household Cavalry.

Berkeley’s stakeholders were ‘blown away’ by the evening.

Berkeley event

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