We think we’re pretty straightforward, which probably makes us something of a maverick organisation these days. We’re not great on bureaucracy, we don’t waffle and we avoid unnecessary jargon. The media and online community appreciate it – and it streamlines business no end.

Without coming over all embarrassing and evangelical, we believe we’re pretty principled: proactively and transparently doing business with clients, working collaboratively and having a good time with colleagues and we’re quite nice to animals and small children too.

We are also fervently doing our green bit - reducing, reusing and recycling - and we even had our own staff allotment until we moved to the middle of town.

Who's who at The View: key players

Sue Skeats, managing partner

Sue cut her teeth in the music business before widening her PR and marketing remit to cover everything from breakfast cereal to insurance - and beer to bicycles. For seven years she headed the home and lifestyle division at top agency Nelson Bostock, before moving to Launch Group and Jackie Cooper (Edelman’s consumer division). Over the years Sue has spearheaded high profile and award-winning campaigns for such clients as Tesco, Cadbury, Bacardi-Martini, Yoplait Dairy Crest, Petplan insurance and Zenith luxury Swiss watches.

Andrew Serednyj, planning partner

…latterly planning director for McCann Erickson. His career has also spanned a host of other stellar agencies: CDP, Saatchi & Saatchi – and Lowes where he developed the advertising brief that spawned the ‘Every Little Helps’ strapline for Tesco. Other advertising and consultancy clients along the way have included BT, AXA, Birds Eye, Scottish Courage, Bacardi, Reckitt Benckiser, Citroen, Suzuki and B&Q. Andrew also operates his own consultancy undertaking qualitative research projects and analysis.

Matt Day, specialist consultant, Food & Drink

Matt began working alongside Oz Clarke on the New York Times wine website. It was here that he developed his skills as a taster, writer and broadcaster. He is a former Circle of Wine Writers Young Wine Writer of the Year and has appeared as a wine expert on BBC2, Sky1 and Radio2. He divides his time between food and drink PR, journalism, wine education and his cookery school in Tuscany.

Chloe Michel, senior consultant

With 18 years’ marketing and PR experience working for blue-chips (IBM, Compaq and Seagram), Chloe has also worked with charities, internal and external communications agencies and business consultancies. Marketing strategy and copywriting are her specialisms.

Charlie Cooke-Priest, senior consultant

Charlie has worked across marketing and PR for clients including the Association of Snowsports Countries, Nonstopski, Cannons Health & Fitness, Livingwell, Chelsea Village plus a raft of tourism and wine travel clients.

Amber Longhurst, account executive

Amber works across all areas of the business and her specialist area is all things digital. Super creative and with a crystal ball on lifestyle trends, Amber is also a trained photographer and leading beauty & lifestyle blogger with over 13,500 followers.